Be Creative

Leading the way since 2011

Be Creative is a trading name of Jealous Cow Limited – a nail art product design, development & marketing company owned by friends and business partners Sam Biddle & Rebecca Orme.

The ‘Be Creative’ brand developed out of Sam’s original business ‘Be Inspired’ through which she educated nail technicians on an international basis whilst developing innovative products that made creative nail design quicker, easier and more rewarding for technicians and their clients. By 2011 the Be Creative brand was growing at such a rate that Rebecca stepped in to help, and Jealous Cow was born. Working together allows Sam to continue her Be Inspired education programme whilst still developing the Be Creative range with Rebecca who also looks after the dispatch and distribution on a global basis. Sam and Rebecca bring a unique, problem-solving and forward-thinking outlook to nail art product design and development, a fact that was recognised very early on in their collaboration when Jealous Cow picked up the Industry Innovator Award at the 2013 annual Scratch Stars Awards ceremony, the only awards dedicated solely to the UK nail industry.

Sam Biddle Creative Director

Sam started out as a mobile nail technician in 2000 and ran her own successful nail salon in Dorset between 2002-2006. She is renowned for her artistry, design and fantasy application; her innovative and unique nail designs have won endless awards and regularly feature in the industry and consumer press around the world. In addition to developing exciting new products for Be Creative Sam is a high profile educator and runs the hugely successful and inspirational ‘Be Inspired’ online courses, in addition to her much sought-after real world training workshops.

Rebecca Orme Managing Director

Rebecca has worked in the nail industry since 2001 and is at the forefront of new developments in nail art. She has trained with the best in the industry, and by January 2011 achieved the highest level possible within the EZFlow team and was proud to carry the title of International Master Educator. Rebecca remained a key member of the EZFlow team for several more years, working backstage at Paris Fashion Week with Orly Colour, entering competitions and working with some of the best nail techs and educators in the world. She now runs her own Nails and Co online business, and works closely with nail technicians to help perfect the services they offer their clients.